This cotton mesh slip-on with a hard-wearing rubber sole has been described as the best thing that has happened for the holidaymaker for very many years. The extra air-flow design will give the wearer’s feet a real holiday.

It is specially designed for places where the beach is not too kind, and may be even treacherous to bare feet. It is so designed that it gives the maximum protection and, at the same time, maximum ventilation. Walk along the wet sand on the edge of the tide, take it paddling or swimming, it will come to no harm.

If it is not dry by the time you leave the beach to go home just pet it out on the line and it will dry in no time.

Available now in white only.

The designer of this ideal holiday shoe was Harry Meakins, above, and it is being made in Dept 321, under Foreman J Fayers, below.

At 9s. 11d. is there any wonder it is selling fast?