Latest shoe to come from the Company’s Moderns range is this model designed specially for spring and summer by Designer M Mucha (top). The full chrome in the new shade of bracken, have a vamp with a decorative perforation to give maximum comfort in the warmest of weather.

The resin rubber soles also help to maintain cool, healthy feet, with freedom from fatigue.

They are being made in Dept 474, where Foreman C Dawson, (bottom insert) is in charge.

The prince in British Bata stores is 47s. 11d.

The smart shoes for men behind the retail advertising promotion:-

Go Man - Go Modern

are being made in Dept 474, led by Foreman Charlie Dawson.

These shoes, with all the modern trends of elegant toe shape, smooth flowing design lines to upper, sauve appearance to close edge sole and heel, add up to the sleek debonair look of the young man’s shoe for today. They are in the British Bata stores at 47s. 11d.

The superb quality and finish had become a hallmark of Dept 474

Today’s mens shoes are fashion shoes - and fashion shoes must have the look of today - and tomorrow. This design, with short apron stitching, long side vamping and new perforation, contains all the features for a popular trend.